Proper product display has a significant impact on the shopping experience.
Whether or not a customer decides to make a purchase depends not only on
the quality of the offer but also on its presentation. In this article, you’ll learn how
to display fruits and vegetables in your store to increase sales
and encourage customers to return.

High quality fruits and vegetables

Let’s start with the fact that product quality is the most important factor at any fresh produce stand.
Fruits and vegetables should be ripe, fresh, with the right color, and free of cracks or signs of disease.
The FIFO principle – first in, first out – can help you maintain freshness. This means placing items
with the shortest shelf life at the front, minimizing waste due to expiration and food loss.
It’s also worth checking product quality regularly throughout the day. In the afternoon,
before closing, inspect and discount produce that is losing freshness
but still good enough to end up on customers’ plates.

Always fully stocked displays

Customers pay attention to the quantity and variety of products you offer.
This is especially important in the fruit and vegetable section,
which is often the first thing shoppers see when entering the store.
Make sure to restock regularly. Shelves should be full of healthy, juicy items
that customers will want to reach for.

Proper product arrangement

Do you know what a chessboard looks like? Then use the same idea for your display.
The contrast method – placing light-colored items next to dark ones – draws attention
and gives the impression of abundance and variety. This encourages shoppers
to walk around the stand and explore the full offer.

Grouping fruits and vegetables

No matter the size of your stand, a key rule is to separate vegetables from fruits.
On smaller displays with limited space, place fruits higher up and vegetables lower down.
On larger setups, it’s best to group similar products together:
by origin and size (cherries, sour cherries, plums),
by usage (onions next to garlic, peas next to beans),
or by flavor and size (peaches, apricots, nectarines).

Cleanliness of the display

If we want to encourage customers to buy – especially when it comes to fresh produce –
cleanliness must be a top priority. Buying fruits and vegetables surrounded by dirt
from root vegetables, or scattered leaves and stems, can discourage shoppers
and push them toward another store. After all, choosing vegetables for dinner
should be a pleasant and hygienic experience
that gives confidence in the quality and freshness of the products.

Clear price tags

Every shopper appreciates clearly labeled products.
This allows them to verify prices, compare options, and
choose what fits both their needs and their budget.
That’s why clear price tags are an essential element of any fruit and vegetable display.
They should include the product name, unit price, country of origin, and price per kilogram.
Pay special attention to discounted items – their tags should stand out visually
from regular ones to draw attention, which is exactly what we want.
Fruits and vegetables nearing the end of their shelf life
shouldn’t have to wait long to be sold.

Visible scales, disposable bags, and protective gloves

In the fresh food section – especially where products are self-packed –
you must provide weighing stations. They should be clearly visible
so customers don’t waste time looking for them or wondering whether
they’re responsible for weighing the products (in some stores, this is done at checkout).
Also essential are disposable produce bags and protective gloves.
These allow customers to pack their chosen items without getting their hands dirty
or touching other produce directly. Make sure these are not randomly placed –
ideally, hang them on a designated stand.

High-quality displays dedicated to fruits and vegetables

The way your store is perceived by customers is entirely up to you.
Invest in the right equipment and choose displays dedicated to fruits and vegetables.
If you’re unsure which type suits your store, contact us.
At Wireland, we’ll gladly share our experience and help you design every square meter
of your store so customers can find exactly what they’re looking for.